Strengthening Latino Families

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Strengthening Latino Families is a campaign to address hunger and food insecurity in the Latino community. Project Bread knows that Latinos in low-income communities suffer high rates of food insecurity and hunger, and that they are also underutilizing food resources such as SNAP. To address this, we launched a campaign to put healthy food within reach by increasing participation in the SNAP (Supplemental Nutritional Assistance Program, formally known as food stamps) among low-income Latino workers. It includes an initiative of Project Bread and the Department of Transitional Assistance, funded by the United States Department of Agriculture/Food Nutrition Services.*

Especially in tough economic times, SNAP helps the most vulnerable populations stretch their food budgets; promotes good health by allowing families to access healthier food; brings in significant dollars to the local economy, and can support employment by improving employee retention.

» Learn more about the initiative by reading our Strengthening Latino Families Initiative document.

Need by the Numbers

554,000 are struggling to put food on the table in Massachusetts.

37% of Latinos households in low-income communities are food insecure.**

Only 51% of eligible Latinos participate in SNAP.

Outreach Effort

Produce and distribute culturally relevant SNAP materials in target locations.
Produce and air Spanish-language PSAs and informational appearances on Latino media stations.
Produce and place advertisements in Latino newspapers and church bulletins.
Conduct a vigorous campaign of broader outreach efforts to build support in the community at large, particularly among employers and unions.
Convene local steering committees to provide guidance, advice, and input.

» Read more about the project initiatives and view related materials at the links on the right.

*	Funded through the grant: "Reaching the Latino Working Poor in Massachusetts" in DTA line item 4400-3068.
**	food insecure – the inability to afford to buy enough nutritious food for a healthy life